Ahead of the worldwide premiere of The Traitors Telugu, the mysterious Cloakmen took over the streets of Hyderabad, Vijayawada and Vizag, bringing the world of deception and intrigue from the show to life across the three cities. Dressed in their signature cloaks and masks, the Cloakmen made surprise appearances at popular city spots, catching the attention of locals and creating intrigue around Prime Video’s upcoming unscripted Original. The activation brings alive the core spirit of The Traitors Telugu — deception, mind games, and trust — where anyone could be a Traitor.
Turning heads and sparking curiosity wherever they went, the Cloakmen transformed everyday city moments into an unexpected Traitors sighting. Their mysterious presence across the three cities blurred the lines between the game and reality, giving audiences a glimpse into the high-stakes world that awaits them on screen.
With “Mosam Ikkada New Rule” setting the tone, the city takeover builds anticipation for a game where alliances are fragile, trust is tested, and betrayal could be lurking around every corner.
Hosted by Teja Sajja and produced by SOL Productions, The Traitors Telugu premieres on October 15, 2026, exclusively on Prime Video. The 10-episode series will stream in Telugu with English subtitles, with new episodes dropping every Thursday at 12 Noon (IST).