This Dahi Handi season, Monsher India, in collaboration with Vile Parle Sports Club and MCA Worldwide, celebrates the spirit of women, teamwork and collective strength through a special brand campaign. Priya Ajbani, Founder of Monsher India, represents the brand’s vision and commitment to safety through this meaningful association.
As part of the initiative, Monsher India provided the Vile Parle Sports Club’s women’s Dahi Handi team with specially branded jerseys, bringing the brand’s identity onto the field while celebrating the determination and unity of the 150+ women participating in the team.
The campaign, built around the thought “Safety Meets Strength,” draws a strong parallel between Monsher’s commitment to safety and the trust required to build a successful human pyramid. Every member of the team plays an important role, supporting one another to rise higher.
Through this association, Monsher India, under the leadership of its founder Priya Ajbani, aims to celebrate women who embody courage, discipline and teamwork, while creating a meaningful connection between the brand and the spirit of Dahi Handi.