Akshay Kumar Tops the Charts as ‘Most Visible Celebrity,’ with Celebrity-Endorsed Ads Increasing by 10% in H1 2024

Pranav Birje |  Senior Correspondent

According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a remarkable 10% growth in celebrity-endorsed advertisements compared to the same period last year. Film actors dominated the endorsement space, accounting for 75% of all celebrity ads. Among them, Akshay Kumar emerged as the ‘most visible celebrity,’ with an average visibility of nearly 22 hours per day through TV endorsements.

The report also highlights a surge in celebrity sponsorships, with icons like M.S. Dhoni, Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Kiara Advani, and Madhuri Dixit endorsing more brands than in 2023. Shah Rukh Khan followed Akshay Kumar closely, clocking nearly 20 hours of average daily visibility through TV ads. Interestingly, over 40% of celebrity ads featured duos, including popular pairs like Ranbir Kapoor-Alia Bhatt, Akshay Kumar-Twinkle Khanna, and Amitabh Bachchan-Jaya Bachchan.

In addition to his endorsement dominance, Akshay Kumar is set to win hearts with a stellar lineup of films. He will be seen in Housefull 5, hitting theaters on June 6, 2025. He is also teaming up with acclaimed filmmaker Priyadarshan for the horror-comedy Bhooth Bangla. Other projects in the pipeline include Jolly LLB 3 and Welcome to the Jungle.

By Pranav Birje

### Pranav Birje - Senior News Reporter Pranav Birje is a seasoned journalist with over 7 years of experience in the news industry. As a Senior News Reporter at The News Bulletins , Pranav brings his dedication to accurate reporting and his passion for storytelling to every article he writes. #### Professional Background Pranav began his journalism career at Dainik Dabang Dunia , where he covered local news and Entertainment. His commitment to uncovering the truth and his knack for in-depth analysis quickly earned his a reputation as a reliable and insightful reporter. Over the years, he has worked in various roles, including investigative journalist and international correspondent, giving his a broad perspective on global issues. #### Personal Philosophy Pranav believes in the power of journalism to drive change and hold power to account. He is committed to maintaining the highest standards of integrity and accuracy in his reporting. His work is driven by a passion for uncovering the truth and a dedication to informing the public. #### Contact Pranav is always interested in hearing from readers and sources. You can reach her at: -Email: pranav@thenewsbulletins.in Pranav’s commitment to delivering compelling and truthful journalism makes her an invaluable member of the The News Bulletins team. Follow his work to stay informed on the issues that matter most.

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