India, 18th August, 2026: Baazar Kolkata, one of India’s fastest-growing value retail chains, has announced the National Award-Winning Actor Kartik Aaryan as its Brand Ambassador, marking a significant milestone in the company’s growth journey. The association reflects Baazar Kolkata’s commitment to connecting with the aspirations of modern Indian families while strengthening its presence across the country.
Since its inception in 2002, Baazar Retail Pvt Ltd has grown into one of India’s leading value retail brands, earning the trust of millions through its commitment to quality, affordability, and variety. Offering a wide range of fashion, lifestyle, and home essentials at value-for-money prices, the brand caters to families across metros, tier-II, tier-III, and emerging markets. With a strong focus on customer experience and an ambitious expansion strategy, Baazar Kolkata continues to make modern retail accessible to more consumers across India.
Speaking on the association, Kartik Aaryan, said, “I am delighted to join the Baazar Kolkata family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and accessible. Their remarkable journey from Eastern India to becoming a strong national value retail chain is truly inspiring. I look forward to being a part of this exciting growth story and connecting with customers across India.”
Speaking about the vision behind the partnership, Mr. Abhishek Khemka, Director & CEO, Baazar Retail Pvt Ltd, said, “We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational, and relatable – qualities that mirror the evolving mindset of our customers. Our journey from a regional value retailer to a network of 250 stores across 13 states reflects the trust our customers have placed in us over the years. As we step into the festive season, this collaboration marks an exciting chapter in our journey to inspire and connect with consumers across the country.”
On this occasion, Mr. Umesh Sharma, Marketing Head, Baazar Kolkata, said, “This is a defining moment for Baazar Kolkata. We are delighted to welcome Kartik Aaryan as the face of our brand. As we continue our expansion across the country, this partnership will further strengthen our brand and deepen our engagement with customers.”
About Baazar Kolkata: Baazar Kolkata has been a pioneer in the value retail segment in Eastern India since 2002 and is one of India’s leading value retail chains. Renowned for offering quality products at affordable prices, the company has been honoured multiple times with the Most Successful Value Retailer in East India award at the Images Retail Awards. With over 250 stores spanning more than 20 lakh sq. ft. of retail space across West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, Odisha, Telangana, Andhra Pradesh, Chhattisgarh, and Uttarakhand. Baazar Kolkata offers a comprehensive range of fashion, lifestyle, home, and daily utility products. Through its extensive network, the brand makes modern retail accessible to millions of consumers across India.