The brand strengthens its ‘Main Bhi…’ campaign, amplifying its consumer and product-focused storytelling
Mumbai, 26th May 2026: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has announced Sreeleela as the new face of the brand, further strengthening its ‘Naye Zamane Ka Naya Paint’ philosophy. Known for her vibrant screen presence and strong connect with new-age audiences, Sreeleela’s association with the brand marks an exciting step in deepening its cultural relevance and consumer engagement across markets.
Building on the momentum of its ‘Main Bhi…’ campaign, the brand has unveiled two new films featuring Sreeleela, alongside Lillete Dubey and Sheeba Chaddha, set in a bustling mall and a crowded metro station. Highlighting benefits like 99%+ stain protection and scratch-proof wood finishes, the films are anchored in the insight that when a product delivers, belief spreads naturally.
Through humour and engaging storytelling, the films show how everyday consumers become the brand’s most credible voices. As “Main bhi…” and “Main bhi…” echoes across moments, belief turns into endorsement, making product truth visible and contagious.
Commenting on the announcement, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”
Speaking about the association, Sreeleela mentioned, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”
Link to film 1: Birla Opus Paints | Main Bhi Opus | 99+ Stains | Sreeleela | Lillete Dubey | Hindi | 30s
Link to film 2: Birla Opus Paints | Main Bhi Opus | Wood Paint | Sreeleela | Sheeba Chaddha | Hindi
Agency credits:
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Sunset City Studio
The ‘Main Bhi…’ campaign continues to reflect a culturally resonant mindset, where consumers move beyond passive acceptance to active endorsement. As the chorus of “Main Bhi…” grows stronger, it becomes a symbol of collective trust, driven by consistent product delivery and real-world validation. The latest films featuring Sreeleela will be amplified across TV, Digital, OOH, and Print, in Hindi and multiple regional languages, ensuring widespread reach and engagement.
About Birla Opus Paints
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, aerosols and wallcoverings. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.
For more details, log on to: www.birlaopus.com | www.adityabirla.com