Pranav Birje | Senior Correspondent
Mumbai, India; August 22, 2024: Mobil™, a leader in automotive lubricants, hosted a significant distributor event in Mumbai to mark the launch of its latest B2C and B2B campaigns. The event, featuring superstar and Mobil™ brand ambassador Hrithik Roshan, highlighted Mobil’s ongoing commitment to innovation and excellence in the automotive industry.The event brought together key distributors and authorized resellers to showcase Mobil’s newest initiatives aimed at enhancing customer experiences and driving growth. Hrithik Roshan’s presence added excitement to the occasion, as he engaged with attendees, shared his enthusiasm for being a part of Mobil family, and underscored the brand’s dedication to performance and reliability.
Mobil™ introduced its new Mobil Super SUV Pro and Fill with Mobil campaign designed to meet the diverse needs of consumers and businesses. The new Mobil Super SUV pro film highlights the heat activated molecule technology that gives 2X better wear protection and for longer engine life. Also, on the similar lines, Fill with Mobil campaign focused on its unparalleled application expertise which is recommended by 35000 OEMs through endorsements that provides perfect solutions to OEMs and other businesses.
Hrithik Roshan expressed his excitement, saying: “It was an evening well spent with the Mobil family that has only strengthened my confidence in the brand. Mobil’s commitment to delivering best in class products and solutions to its customers is truly inspiring and their drive to excel was palpable in the presence of the team”.
Vipin Rana, CEO – ExxonMobil Lubricants Pvt. Ltd., said: “We are thrilled to host this distributor event in Mumbai and to have Hrithik Roshan join us in celebrating our latest B2C and B2B campaigns. Our commitment to innovation and excellence is reflected in our Mobil products and solutions that caters to every need. The event marked success with over 200 participants as our key stakeholders joined us from different parts of the country. These initiatives are designed to provide our customers with the confidence and reliability they need, whether on the road or in their businesses. This event underscores our dedication to supporting our distributors and driving the future of automotive performance.”
The event in Mumbai aimed to create a lasting impact on attendees, highlighting Mobil’s innovation and commitment across both consumer and commercial businesses. As Mobil™ continues to grow and move forward with its products and solutions, it remains dedicated to powering performance and reliability.
About ExxonMobil in India
ExxonMobil has been powering India’s growth for three decades.
The Company brought the first supplies of liquefied natural gas (LNG) to India in the early 2000s and is now a major LNG supplier to the country, helping to advance its transition to a gas-based economy.
ExxonMobil’s cutting-edge product solutions such as Mobil lubricants are driving productivity and energy efficiency in India’s automotive and industrial sectors, helping individual consumers and businesses achieve more with less. The Company’s chemical products are enabling Indian manufacturers to make high-quality products and deliver sustainability benefits across sectors including food processing, consumer durables, agriculture, water treatment, pharmaceuticals, and construction.
ExxonMobil’s business and technology centers in Bengaluru provide critical support to the Company’s global operations. The technology centers help develop strategies to reduce global emissions and collaborate with homegrown manufacturers to enhance the global competitiveness of made-in-India products.