Pranav Birje|Senior Correspondent
*Press Release:* Mumbai, May 14, 2024: On their 26th Founder’s Day celebration, Mufti, the homegrown menswear brand, has introduced its sub-brand 400050 – the first pincode in style. Pronounced Four Triple Oh Five Oh, the new sub-brand is all about the on-trend oversized fit catering to an ever-evolving Gen Z consumer. With the launch of this sub-brand, Mufti has added a second wind to their commitment to newness in their approach to menswear Just as Mufti has continually taken inspiration from its muse, Mumbai’s spirit of resilience, its sub-brand 400050 has laid claim on Bandra’s creative and expressive spirit, placing it at the very centre of its persona. Mufti has always been recognised for its evergreen style for the sophisticated, elegant, and refined man; while 400050 blends modern oversized styling with authentic storytelling that is at the heart of all of Mufti’s creative pursuits. 400050 is available at select EBOs and MBOs across major cities and towns.
Priced between Rs. 1800 to Rs. 3500, the latest 400050 by Mufti’s collection is evocative, expressive, and effervescent like the spirit of the Bandra. It aims to encapsulate Bandra’s rich heritage and bustling energy, just like Mufti was influenced by its muse, Mumbai’s iconic landmarks such as the Gateway of India, the graceful Black Kite, and the tranquil fishing boats in the Arabian Sea along its coast; each piece in this collection tells a story of Bandra’s unique charm and charisma.
On the launch of the sub-brand, Mr. Kamal Khushlani, Promoter, Chairman and Managing Director of Credo Brands said, “Mufti’s 400050 collection reflects the essence of Bandra, a vibrant cultural hub that serves as a sanctuary for creative, like-minded people. The sub-brand marks a significant milestone in the brand’s legacy, reaffirming its commitment to celebrating Mumbai’s vibrant identity and cultural richness.”
The new contemporary collection showcases oversized fits across shirts & tees in contemporary jacquards, dobbies, interesting textures, embroideries & prints, offering your wardrobe an elevated and relaxed take on modern style.
*_About Mufti:_*
Mufti was launched in 1998 with one driving ambition – to provide Indian men with an alternative clothing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Mr. Kamal Khushlani, the Promoter of the Company, mastered the art of manufacturing shirts in fabrics, colours and fit that sat at the intersection of international fashion and the Indian spirit. His vision was simple – build the first global fashion brand that is proudly Indian. Today, the Mufti portfolio includes everything from T-shirts and Joggers to Shorts and Pants to Sweaters and Blazers. Mufti’s bold and expressive style strives to provide its patrons with creative suave while being contemporary at heart. Its authenticity
lies in being inspired by the city of “Mumbai”, and in being an aspirational and prestigious casual menswear brand.
