Pranav Birje | The News Bulletins
Pen N Camera International, the globally active film and media powerhouse, has announced the launch of its newest and most ambitious music venture — BEATBOX MUSIK, a premium international music label envisioned to redefine the Indian and global album industry.
Founded by Mehmood Ali, a veteran filmmaker with over three decades of experience as a writer, producer, and distributor, BEATBOX MUSIK marks a powerful new chapter for Pen N Camera International. The label aims to blend world-class music production with international visual storytelling, setting new benchmarks for Indian-origin music on the global stage.
A Powerhouse of Star Voices
As part of its aggressive launch strategy, Pen N Camera International has already recorded a large catalogue of songs by contracting some of the biggest and most respected playback singers in the Indian music industry. In the past, through its association with Don Music Cafe, the company successfully recorded over 250 songs featuring iconic voices such as:
Arijit Singh, Jubin Nautiyal, Sonu Nigam, Daler Mehndi, Shaan, Shreya Ghoshal, Palak Muchhal, Usha Uthup, Pankaj Udhas, Mohd. Irfan, and several others.
Building on this legacy, BEATBOX MUSIK will take the music forward with a sharper international focus, premium sound design, and visually spectacular productions.
International Shoots Across Continents
Pen N Camera Hollywood LLC — the US-based parent company of the group — has announced plans to shoot music videos across the United States, Canada, Mexico, the United Kingdom, and multiple European countries, with productions scheduled for March and April 2026. These global locations will add cinematic scale and international appeal to BEATBOX MUSIK’s releases.
Multilingual & Cross-Genre Vision
While Hindi music remains a strong pillar, BEATBOX MUSIK will also actively produce Punjabi, Marathi, and Bhojpuri tracks, ensuring cultural diversity and wider audience reach. The label will feature a curated mix of established legends and promising new talent, giving fresh voices a global launchpad.
Beyond Music: Films & Digital Content
Pen N Camera International has also tied up with major international companies for upcoming feature films, digital web series, and web films, positioning BEATBOX MUSIK not just as a music label but as a 360-degree entertainment brand.
Founder’s Vision
Speaking on the launch, Mehmood Ali Founder of Pen N Camera International, said:
> “After witnessing the highs and lows of the industry for over 30 years, I felt it was time to create something that combines experience, innovation, and global thinking. BEATBOX MUSIK is not just a label—it’s a platform where music, cinema, and storytelling will come together at an international level.”
With BEATBOX MUSIK, Pen N Camera International is poised to create a powerful global impact, positioning Indian music and talent firmly on the world map.