Pranav Birje | Senior Correspondent
Mumbai, February 14, 2025: This Valentine’s Day, India’s leading esports and gaming organization, S8UL, is embracing the spirit of love with a special rebranding. In celebration of the special day, S8UL has transformed itself into S∞UL, a name that symbolizes S(oul), 8 (Infinity) and UL (You & Love), representing infinite love for gaming, community, and its fans.
Beyond competition, gaming is rooted in passion, friendship, and building strong community bonds. It has a unique ability to transcend geographical as well as cultural boundaries to strengthen connections and create lasting memories.
A report by the Entertainment Software Association (ESA), which included a survey of 13,000 players across 12 countries, found that 42% of gamers met a good friend, spouse, or significant other through video games.
With its infinity-inspired makeover, S8UL aims to cherish the deep connection between its creators, players, and supporters who make up the heart of the gaming ecosystem.
To make the occasion even more special, S8UL is launching the #S8ULMates campaign, inviting fans to share their most cherished moments with the organization. Whether it’s a selfie with an S8UL creator, an unforgettable event experience, or a memory that defines their journey with the gaming powerhouse, fans can participate by posting about their favourite S8UL moment and expressing what the organization means to them. The best entries not only have a chance to be featured on S8UL’s official social media channels but also to win exclusive S8UL merchandise or a video call with their favorite S8UL creator.
How to participate in the #S8ULMates campaign:
Post a photo
Write a sentence about what S8UL means to you
Tag @S8ULEsports and use the hashtag #S8ULMates to enter
S8UL’s prominent creators, including Naman Mathur (Mortal), Kaashvi Hiranandani (KaashPlays), Raj Varma (Snax), Payal Dhare (PayalGaming), Gulrez Khan (JokerKiHaveli), Aman Jain (Soul Aman) and others, will also be actively engaging with fans as part of the campaign.
Recently, S8UL’s prominent creator Kaashvi Hiranandani (KaashPlays) unveiled her new IP, ‘Kaash We Match’, a blind dating show that blends romance, gaming, and humor. The 12-episode series, which began in December 2024, offers a fresh take on dating shows by featuring cooperative gaming challenges like It Takes Two and Chained Together, designed to test contestants’ chemistry.
As S8UL and its creators continue to push the boundaries of content creation and esports in India, this rebranding is a tribute to the fans who make it all possible because, in gaming and in life, some bonds last forever.
For more updates, follow S8UL on Instagram, and Twitter.
ENDS
About S8UL Esports:
Founded by merging the competitive spirit of Team SouL with the content creation prowess of 8Bit, S8UL Esports is an Indian esports and gaming content organisation that embodies innovation and excellence on both national and global stages. The organisation is the brainchild of Indian esports veterans Naman Mathur (aka Mortal), Animesh Agarwal (aka 8Bit Thug), and Lokesh Jain (aka Goldy), who have brought together their expertise to revolutionise the gaming landscape.
With a roster of 34 marquee gamers, S8UL is at the forefront of reshaping Indian gaming. Their unique approach integrates competitive success with a powerful media presence, driving the growth of mobile and broader esports ecosystems worldwide. S8UL is the only Indian organisation to win at the prestigious Esports Awards three years in a row and also at the MOBIES Awards, cementing its position as a global leader in the industry.
Headquartered in Mumbai, S8UL enjoys unparalleled popularity among gamers and fans alike. As a frontrunner in gaming content, the organisation has consistently challenged the status quo, leveraging platforms like YouTube, Instagram, and Discord to deliver exceptional content to millions of viewers daily.
For more updates, follow S8UL on YouTube, Instagram, and Twitter.