• 15-ft modak made with 1,000+ Gemini Sunflower Oil bottles, weighing over 1500 kgs, becomes a major festive attraction
• Festive activations across Mumbai, Pune, and Nagpur spotlight Gemini’s cultural connect
A spectacular 15-foot Modak installation crafted from over 1,000 bottles of Gemini Sunflower Oil takes center stage at the festive celebrations symbolizing prosperity, innovation, and a flavourful tribute to tradition
Mumbai, 02 September 2025: This Ganesh Chaturthi, Gemini Cooking Oil, one of Maharashtra’s most trusted edible oil brands for over four decades, is delighting devotees with a spectacular 15-foot Modak installation created using more than 1,000 bottles of Gemini Sunflower Oil. Displayed at prominent pandals across Mumbai, Pune, and Nagpur, the Modak has quickly become a symbol of prosperity, auspiciousness, and festive indulgence.
Commenting on the initiative, Shailesh Khurana, B2C Lead, Cargill Food South Asia, said: “Gemini has always stood for trust and quality in the kitchens of Maharashtra. With this initiative, we are taking the brand beyond homes and into the heart of the state’s biggest cultural celebration. The Modak installation and our community-focused activities bring alive Gemini’s connection with tradition, culture, and the communities we serve.”
Touted as Mumbai’s biggest Modak as per Gemini brand campaign, these installations have already sparked curiosity and conversations amongst attendees. With teasers on social media and on-ground buzz turning it into one of this year’s most distinctive festive attractions, Gemini has also created wider visibility in Maharashtra through select outdoor and digital touchpoints, further amplifying the celebration.
As part of the festivities, Gemini is also honouring women’s groups who play a central role in sustaining cultural traditions. At select pandals, community women are being felicitated for their contributions to devotional music and festive rituals, strengthening Gemini’s bond with families and traditions at the heart of Ganesh Chaturthi.
For over 40 years, Gemini Cooking Oil has been a household name across Western parts of India, consistently recognized for its quality and authenticity. Most recently, Gemini Sunflower Oil was ranked India’s No. 1 quality sunflower oil brand by Consumer Voice, reaffirming the trust that millions of families in Maharashtra and across India have placed in Gemini for decades. For more details on Gemini Cooking Oil and festive promotions, visit Facebook and YouTube.
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