Kinetic Green paves the way for Women’s Empowerment through innovative program and initiatives

Pranav Birje | Senior Correspondent

• Recently concluded ‘World in a Room’ initiative: A comprehensive approach to diversity, focusing on community engagement, plant-level initiatives, and leadership development
• Aims for 50% women participation on assembly lines for 2 & 3-wheelers and golf carts at their plants
• The E-Luna to feature a 100% women-led assembly line
• Goal of 40% women representation has been set for mid and senior management roles
• SheRise Internship Program offers opportunities exclusively for female candidates
• SkillHer program empowers women in and around SUPA through skilling initiatives aimed at enhancing their employability
• Launch of The Jayshree Firodia Women Innovator of the Year award to recognise women innovators in the EV industry
12th December 2024: Kinetic Green, a leader in the electric vehicle industry, is proud to announce its unwavering commitment to advancing women in the workplace, particularly in leadership roles and across its manufacturing operations. Guided by the vision of Ms. Sulajja Firodia Motwani, Kinetic Green is dedicated to fostering an inclusive, diverse environment where women can thrive, break barriers, and make meaningful contributions to the future of green mobility.

Kinetic Green recently concluded its ‘World in A Room’ initiative at its Supa plant in Pune, Maharashtra showcasing its commitment to diversity through community engagement, plant-level initiatives, and leadership development. The event highlighted programs like SheRise and SkillHer, empowering women with internships and specialised training, and announced the launch of Jayashree Firodia Innovation Award to recognise women driving technological advancements. Further, the presence of talented engineering students from Pune infused the event with youthful energy and optimism, symbolising a brighter and more inclusive future for the mobility industry. Distinguished speakers, including Ms. Pratiksha Tondwalkar (SBI) and Ms. Anjali Gulati (People Konnect), inspired attendees with their insights on perseverance and diversity in talent strategies. Senior leaders including Mr. Ranjit Kondeshan (CHRO), Mr. Dhirendra Singh (Director, R&D), Mr. Sundareswaran S (Director, Manufacturing & Operations), and Mr. Pankaj Sharma (President, 2-Wheeler Business), reaffirmed that diversity is integral to Kinetic Green’s ethos, driving innovation, sustainable growth, and a brighter future.

Kinetic Green is dedicated to gender equality, with a goal of achieving 40% female representation in mid and senior management roles and ensures equal opportunities by filling positions held by women with other women. Under Ms. Sulajja Firodia Motwani’s leadership, Kinetic Green has not only achieved significant progress in advancing women’s roles within the company but has also created a 100% women-led assembly line for E-Luna that exemplifies the company’s commitment to gender equality and innovation in manufacturing. Kinetic Green’s vision for empowering women extends beyond the company’s internal operations. The company aims to attain 50% female participation on the 2 & 3-wheeler and golf cart assembly lines at its plant, demonstrating its dedication to providing opportunities for women in technical and manufacturing roles.

Further, the company empowers female talent with leadership access and opportunities to connect with founders and senior leaders. Alternative career paths and transparent mid-year evaluations are provided to support and recognise deserving female leaders. It promotes work-life balance through flexible work options and an inclusive culture that values diversity and merit. The company also prioritises health and well-being with comprehensive programs to support women both personally and professionally.

Ms. Sulajja Firodia Motwani, Co-Founder and CEO of Kinetic Green, stated, “The emergence of electric vehicles is a game-changer, not just for sustainability but for inclusivity in the workforce. The EV revolution inherently demands new skills and innovative thinking, creating unprecedented opportunities for women in the automotive and manufacturing sectors. At Kinetic Green, we are proud to lead this transformation with initiatives like a 100% women-led assembly line for E-Luna, and SkillHer, which empowers women in the SUPA region with employability-focused training. Additionally, in collaboration with our partners, Kinetic Communications Limited and Kinetic Electric Motors Limited we are crafting an empowering ecosystem that nurtures female talent at every stage, from internships to leadership roles. As EVs redefine mobility, they also redefine who drives the industry forward and I firmly believe women will be at the forefront of this revolution.”