Pranav Birje | Senior Correspondent
Mumbai, 9th July: In an endeavor to reaffirm its commitment to give back to the society, Raymond has joined hands with Goonj yet again to launch the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good”. Actor and philanthropist Sonu Sood has been on-boarded this year, to amplify the campaign’s core message – Clothing, when thoughtfully passed on, can restore dignity to someone else’s life.
The Garment Exchange Program has expanded steadily over the years, which encourages people to contribute wearable clothes they no longer need, and in return, receive free stitching services at select-The Raymond Shops & leading multi-brand outlets.
The initiative is live since the 4th of July and continues till the 27th of July, inviting customers to contribute garments in good condition and experience the “Joy of Giving”. These clothes will then be routed through their Campaign partner Goonj’s Circularity Centers, where, after detailed processing, these will become a part of Material kits, provided to rural communities, as dignified reward for their efforts and contribution to solve their own development issues from revival of water bodies to developing bamboo bridges.
One can choose to give garments across categories – from shirts and trousers to jackets, women’s and children’s wear etc. as long as they are in a good condition. Each customer can receive up to 15 stitching vouchers basis the no. of garments exchanged. These vouchers can then be redeemed on stitching charges on purchased Raymond fabrics at the relevant store.
Over the past few years, the response to the Look Good Feel Good initiative has been substantial. In 2024 alone, over 4 lakh garments were collected. States like Maharashtra, Gujarat and Delhi saw the highest engagement, a trend Raymond expects to see this year — with increased awareness around mindful consumption and social responsibility.
Speaking about the initiative, Paritosh Tiwari, Raymond Lifestyle Ltd., said, “Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute, all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.”
Goonj Founder, Anshu Gupta said, “Goonj’s long standing partnership with Raymond is unique and significant in many ways. The growing success of this campaign, over the years, highlights that when people are given a chance to contribute for a larger purpose, they respond. At Goonj, our sustained work over the last 2 decades has been on transforming peoples’ mindset about their under-utilised clothes, beyond decluttering and recycling, as a larger contribution to peoples’ dignity, development and climate action. We hope to work more closely with Raymond in future as well to see how this brings about a deeper impact in the world.”
About Raymond Lifestyle Limited
Raymond Lifestyle Limited is India’s largest integrated manufacturer of worsted suiting, offering comprehensive products for fabric and garmenting. With a legacy spanning over a century, Raymond has become synonymous with quality, innovation, and market leadership. The company’s diverse portfolio includes some of the most iconic brands in the industry, such as ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’, ‘Raymond Fine Fabrics’, ‘Raymond Ready to Wear’, and ‘Ethnix by Raymond’ amongst others. Raymond has one of the largest retail networks in India, with over 1,500 stores across 600 cities and towns. The company also has a significant hold over the B2B space through its garments business. Located in Bangalore and Ethiopia, the state-of-the-art garment manufacturing facilities manufacture suits, shirts, trousers for famous fashion brands throughout the world.
About Goonj
Goonj (translated as echo) a multi-award-winning social enterprise, channels surplus material of India for fueling widespread development work across villages in India. In the last 10 years alone (2014-2024) it has channelized more than 63 million Kgs of material from urban India to trigger more than 96000 rural development projects on diverse climate change related issues including water, sanitation, education, disaster response, menstrual wellbeing, livelihood and more. For details, please refer – http://www.goonj.org.