Pranav Birje | The News Bulletins
₹530.59 Cr Socio-Economic contribution in 2025, reinforces its place as Asia’s most impactful participative sporting movement
AMARON, Snickers and Red Bull on board as new partners
Mumbai, 8th January 2026: Tata Mumbai Marathon (TMM), promoted by Procam International, is set to run with glory and pride for the 21st time this year on Sunday, 18th January 2026. The World Athletics Gold Label
Race will bring together a record-breaking 69,100 participants; 65,400+ on-ground and 3,700+ in virtual run so far. Over the last two decades, the Tata Mumbai Marathon has played a pioneering role in shaping
participative sport in India. The race is celebrating the power of running to unite, inspire, and create shared moments of pride across the city and country #HarDilMumbai.
Setting new benchmarks, the event will witness a record 14,059 runners taking on the full marathon distance for the first time. Participation has also surged across the Half Marathon and the Open 10K. This sustained
growth is reflected in the increasing participation of women, a rise in timed runners, and the expanding involvement of diverse communities through the Dream Run, collectively reflecting the deepening and broad-
based adoption of running across demographics.
Rajesh Aggarwal, Chief Secretary, Government of Maharashtra, said, “The Tata Mumbai Marathon has, over the last two decades, positively impacted both the physical health of people and the economic health of
the city. Beyond the runners, it benefits airlines, hotels, and local vendors, making it a strong economic driver. The event brings Mumbai together, welcoming participants from across India and the world as Mumbaikars
for a few days. The Maharashtra Government and police stand firmly behind the event to ensure safety, smooth operations, and an enjoyable experience for all.”
Adrian Terron, Head–Corporate Brand and Marketing, said, “As we usher in the 2026 running season, we reaffirm our commitment to celebrating the indomitable spirit of runners and the vibrant community that supports them. The Tata Mumbai Marathon has evolved into a hallmark of perseverance, unity, and wellness;
values that resonate deeply with our city and our nation. As we look ahead, we remain dedicated to advancing this legacy of excellence, fostering a culture of health and fitness, and reinforcing the spirit of giving back to society. We extend our best wishes to all runners for a successful and fulfilling running season in 2026.”
Ujjwal Mathur, President-India Business & Strategic Accounts-Growth Markets, TCS, said, “As we gear up for another edition of the Tata Mumbai Marathon, I am filled with immense pride – pride in being associated
with one of the world’s strongest marathon brands. Year after year, tens of thousands of individuals take part in the marathon, reminding us that the act of running, though an individual pursuit, can bring the spirit of a city
alive. Powering marathons through novel digital experiences makes our associations more meaningful. The TMM app has a new design this year, featuring an AR experience for capturing moments with the marathon
medal. Users can now track both physical and virtual runners at once. We cherish being part of this magic and are humbled to make a meaningful impact on and off the racetrack with our community of runners and
spectators alike”.
Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to continue its partnership with the Tata Mumbai Marathon for yet another year. Tata Mumbai Marathon truly
reflects the spirit of Mumbai and resonates perfectly with our core philosophy of ‘Social Good’. At IDFC FIRST Bank, we celebrate every runner who chooses a healthier lifestyle and look forward to this iconic event that unites people from all walks of life.”
TATA MUMBAI MARATHON 2025 – SOCIO-ECONOMIC HEALTH IMPACT REPORT
The Tata Mumbai Marathon continues to play a transformative role in contributing to India’s progress, growth, and community well-being. The Indian Institute of Sports Management (IISM), in collaboration with Procam International, has unveiled a special report that highlights a socio-economic contribution of ₹530.59 crore for the 2025 edition.
Key highlights
Participation Milestones
65,000+ participants – highest in TMM history
150% growth in female participation since 2016
Improved finish times in Half Marathon and 10K categories
Social Impact – Running for a Cause
₹53.62 crore raised by NGOs in 2025, cementing TMM as India’s largest philanthropy sporting platform
275 NGOs supported by 13,000 + runners.
Education led as the top cause with ₹27.66 crore raised
₹483+ crore raised for Philanthropy across the past 20 editions
Economic Impact – Driving India’s Sports Economy
₹476.97 crores health-economic impact in 2025 – the highest ever for TMM
Impact has tripled since 2020 (₹156 crore → ₹477 crore)
₹151.86 crore on meals, ₹130.65 crore on supplements, ₹107.07 crore on gear & shoes, and ₹78
crore on travel & stay
30% participants earn ₹20L+ annually, showcasing strong premium appeal
Health Impact – Fitter and Stronger Together
74% adopted strength and cross-training for injury prevention
Mental health focus grew with 45% using psychological techniques
Post-registration, 50% trained 150+ minutes weekly, improving endurance and resilience
Sustainability Impact – Global Recognition for Green Practices
242m³ landfill volume saved and 13 tons of waste processed
75% of runners are committed to zero-waste initiatives
6,547 trees planted in 2025, raising ₹41.57 lakh under TMM Agro Forest Initiative
11,663 trees planted over 2 years, reviving 30 acres of land in Solapur, Maharashtra
World Athletics has honoured TMM for waste management and food redistribution best practices
Over the past three years, the Tata Mumbai Marathon has delivered a cumulative impact of ₹1,182.67 crore,
underscoring its influence as a catalyst for social and economic growth.
For more information, please visit – https://tatamumbaimarathon.procam.in/
Follow us on:
o https://www.instagram.com/tatamummarathon
o https://www.facebook.com/TataMumMarathon
o https://x.com/TataMumMarathon
o https://www.youtube.com/@TataMumbaiMarathon