Pranav Birje | The News Bulletins
Mumbai, India: In a beauty market crowded with repurposed Western formulas, R.O.A Skincare (Roots of Alchemy) emerges as India’s first science-first skincare brand, developed in collaboration with dermatologists and created exclusively for melanin-rich Indian skin and the tropical Indian climate. With a research-backed, holistic approach, R.O.A addresses the real concerns Indians face—hyperpigmentation, barrier stress, UV exposure, and oil imbalance—while moving beyond outdated fairness-driven standards.
At the helm is Priyanka Jagadale, a former fintech executive with a ₹1.25 crore CTC, who left behind a 12+ year corporate career to challenge the status quo in beauty. Inspired by her own skin struggles, Priyanka trained as a certified cosmetic formulator and built R.O.A from the ground up—anchored in clinical science and designed for Indian realities.
“My vision with R.O.A was to create skincare that truly respects the biology of our skin. We approached every formulation like research, not marketing—building intelligent solutions from the ground up. This is about moving beyond cosmetic quick fixes and giving people high-performance care they can trust” says, Priyanka Jagadale, Founder, R.O.A Skincare.
The brand’s dermatologist-developed, clinically validated lineup includes:
Acne Clean Face Serum – High-performance acne care
Glow Face serum (Clarity+ Dark Spot Corrector) – Targeted pigmentation solution
Hydrafix Moisturizer – Advanced hydration & barrier repair
All products are free from harsh ingredients, fragrances, and whitening agents—proving performance doesn’t need compromise.
R.O.A’s science-driven products are already available on leading e-commerce platforms including Nykaa, Amazon, Flipkart, and Zepto, ensuring widespread accessibility to Indian consumers seeking skin health solutions.
About R.O.A Skincare
R.O.A (Roots of Alchemy) is India’s first science-led skincare brand created exclusively for Indian skin. Founded by Priyanka Jagadale and powered by a unique Three-Pillar Formulation System, R.O.A offers clinical-grade, dermatologist-developed products that treat Indian skin with the precision, respect, and performance it deserves.