Pranav Birje | Senior Correspondent
Mumbai, India – June 19, 2025
India’s digital entertainment landscape welcomes a bold new entrant — Reeloid, the country’s first vertical-format OTT platform. Founded by Mr. Rohit Gupta, a visionary filmmaker and serial tech entrepreneur, Reeloid is redefining how stories are told, shared, and experienced on mobile devices.
Backed by Mr. Gupta’s over 10 years in filmmaking and two decades of experience in IT and media innovation, Reeloid fuses the art of cinematic storytelling with next-generation technology to bring a never-before-seen experience to Indian audiences.
Already off to a strong start, Reeloid has signed over 40 original shows with creators across India — building a content library that is both rich in variety and deeply rooted in Indian culture and narratives.
A Platform for the Future, Designed for Now
In a world where over 80% of video content is consumed on mobile, Reeloid offers a platform that is not only mobile-first but mobile-native. Unlike traditional streaming platforms, Reeloid content is delivered in vertical format, optimized for full-screen viewing on smartphones, no need to rotate devices, no compromise on visual impact.
This innovation goes beyond format. Reeloid also emphasizes short-format episodic content, making it ideal for viewers seeking engaging, quick, and high-quality stories during their daily routines.
A Rallying Cry to Filmmakers and Creators
At the heart of Reeloid’s mission is an invitation — a call to filmmakers, storytellers, and creators across the country to join the vertical storytelling revolution.
“Reeloid is more than a platform — it’s a stage, a canvas, and a movement. We’re building the future of Indian entertainment, and we want creators from all walks of life to be a part of it,” says Rohit Gupta, Founder of Reeloid.
Whether you’re an independent filmmaker with a bold vision or a studio with a content catalog ready to be reimagined, Reeloid offers tools, support, and visibility to bring your stories to life — vertically.
Even existing content can be repurposed and adapted into short-format vertical episodes using Reeloid’s in-house post-production support and editing pipelines. This opens up vast opportunities for content owners and production houses to tap into new audiences with minimal overhead.
Inspiring, Entertaining, and Unapologetically Indian
Reeloid is committed to amplifying Indian original stories that are inspirational, entertaining, and genre-fluid. From gripping thrillers and relatable dramas to real-life heroism and humorous sketches — Reeloid doesn’t limit itself to one genre or format.
“Our vision is to reflect the heart of India its diversity, its resilience, and its untold stories — all packaged in a way today’s audience wants to consume them,” adds Gupta.
Reeloid aims to empower creators from Tier 1 cities to small towns, bringing regional voices and languages to the forefront and democratizing digital storytelling.
A Platform That Welcomes Its Audience As Partners
Reeloid is not just built for audiences — it is built with them. The platform encourages interaction, feedback, and even community-driven programming, giving viewers a voice in shaping the content landscape.
With features like personalized recommendations, viewer ratings, and creator connect events, Reeloid plans to build one of India’s most interactive and community-driven OTT ecosystems.
What’s Next for Reeloid?
With the initial slate of shows ready to launch and hundreds more in development, Reeloid is actively scaling its operations and forging strategic partnerships with content creators, influencers, and production houses across the country.
The company is also exploring AI-assisted content adaptation, enabling legacy horizontal content to be intelligently reformatted into vertical frames — dramatically reducing conversion costs and time.
Join the Revolution Today
Reeloid is currently available on reeloid.app, android apps and will soon launch its iOS
Creators can sign up to pitch shows, repurpose existing content, or co-create with the in-house Reeloid Originals team.
Audiences can stream a curated selection of bold, authentic, and mobile-first stories that fit right into the palm of their hands.
About Reeloid
Reeloid is India’s first vertical OTT platform that delivers mobile-first, high-impact original stories designed for vertical viewing. Founded by Rohit Gupta — a filmmaker, storyteller, and tech entrepreneur — Reeloid is reimagining Indian storytelling for the next generation of digital viewers by combining cinematic quality with mobile-native formats.
