Barricade tapes carrying the message “Bring Change” spark statewide discussion
Videos widely circulated across social media platforms
Kolkata | In the backdrop of the upcoming elections in West Bengal, a distinct visual campaign has emerged across Kolkata and other parts of the state, drawing attention both online and on the ground.
Videos widely circulating on social media show “Do Not Cross”-style barricade tapes tied across roads, electric poles, and public spaces. These tapes carry the Bengali phrase “anbe ebar poriborton,” which roughly translates to “Bring change this time.”
The term ‘Poriborton’ (change) holds significant political relevance in West Bengal, historically associated with electoral messaging and shifts in power. Its reappearance in this new format has triggered speculation that it may be part of a coordinated political campaign.
Notably, “Do Not Cross” tapes are typically used at crime scenes or restricted areas. Their symbolic use in this context is being interpreted as conveying urgency and a call to action.
While no political party has officially claimed responsibility for these tapes, the campaign has sparked widespread discussion on social media, with many linking it to an emerging anti-incumbency sentiment.
Elections in West Bengal have long been known for impactful slogans, strong visual campaigns, and street-level messaging, all of which play a crucial role in shaping public opinion.
As the election season intensifies, such unconventional visual signals appear to be becoming part of a broader political communication strategy blending on-ground presence with digital virality.
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