The actress unveils the movie poster at Kalyan Jewellers’ Satara Road showroom; interacts with
patrons about the ‘Sankalp’ and Gemstone collections
Pune, 13 th June 2026: Kalyan Jewellers, one of India’s most trusted jewellery brands, has
announced its association with the upcoming Marathi film CUP BASHI as the film’s official
jewellery partner. To mark the association, lead actress Pooja Sawant visited the Satara
Road showroom to officially unveil the movie’s poster.
The event witnessed enthusiastic participation from patrons and movie enthusiasts, who
gathered to catch a glimpse of the actress and learn more about the much-awaited
Marathi release. During the interaction, Pooja shared insights into CUP BASHI, spoke about
her longstanding association with Kalyan Jewellers, and the significance of jewellery in
celebrating Maharashtra’s rich traditions and cultural heritage.
Speaking at the event, Pooja Sawant said, “Kalyan Jewellers has been an important part of
my journey for many years, and I am delighted to see this relationship extend to a project
that is very close to my heart. ‘CUP BASHI’ is a special film, and I am thrilled to share this
moment with the people of Pune. The warmth and affection I received at the showroom
today made the occasion even more special.”
In the film’s poster, Pooja Sawant is seen portraying a bride, beautifully adorned in
traditional Maharashtrian jewellery from Kalyan Jewellers. The look highlights the brand’s
exquisite heritage designs from the ‘Sankalp’ collection, featuring timeless pieces such as
the Thushi, Mohan Mala, and the iconic Nath, perfectly capturing the elegance of a
Maharashtrian bride.
The association marks a natural extension of Kalyan Jewellers’ longstanding relationship
with Pooja Sawant and reinforces the brand’s strong connect with audiences across
Maharashtra. By partnering with CUP BASHI, Kalyan Jewellers continues to engage with
cultural moments that resonate with consumers in the region.
For more information on the brand, its collections and offers, visit
https://www.kalyanjewellers.net/
T&C Apply*
About Kalyan Jewellers
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery
retailers in India with a presence in the Middle East and the USA. The company has enjoyed a
longstanding presence in the Indian market for over three decades and has set industry
benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional
and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct
needs of customers. Kalyan Jewellers has over 400 showrooms across India, UAE, Kuwait, Qatar,
Oman, USA and UK, with a retail area exceeding 9,08,000 sq. ft.